Expert insights on startup validation, market research, competitor analysis, and go-to-market strategies.
Showing 1-9 of 62 articles
Choosing between angel investors and venture capital firms is one of the most important decisions early-stage founders make. The right funding sour...

Your sales team encounters the same competitor objections on every call. They fumble the response, and deals slip away. Battle cards fix this—when do...

"Everyone is our customer" is the fastest way to fail. Effective customer segmentation helps you focus resources, personalize messaging, and build...
Financial projections are one of the most scrutinized parts of any investor presentation. Get them right, and they demonstrate business acumen and...

Where you launch matters as much as what you launch. The wrong geography can sink a great product, while the right one can accelerate growth. Here's...
After meeting with hundreds of investors and reviewing thousands of pitches, certain patterns emerge. Some mistakes are minor and easy to fix. Othe...

You've built your landing page. Now you need to know if it converts—but you don't have traffic yet. Here's how to validate your messaging, value pr...

Every market has walls. Some you can scale, some you can sidestep, and some will crush your startup. Here's how to identify entry barriers before you...

You have five ideas. All seem promising. Which one should you actually pursue? Here's how to systematically score market opportunities so you stop se...